The Rise of Prejuvenation: Why Millennials & Gen Z Are Embracing Preventative Aesthetics
In the ever-evolving world of aesthetic medicine, a new trend is taking center stage: prejuvenation. Unlike traditional anti-age treatments that focus on reversing signs of aging, prejuvenation is all about prevention—taking proactive steps to maintain youthful, healthy skin before wrinkles and fine lines appear. This shift in approach has been driven largely by Millennials and…